The importance of securing intellectual property ownership
Intellectual property is often overlooked by busy business owners but Samantha Acton, Director at Domestic Angels has owned her company name since 2003 and the business itself now owns its famous Angel logo. “Our name and brand is a valuable asset and just because the company name is registered with Companies House, doesn’t mean it’s protected, securing intellectual property is essential” says Samantha.
The intellectual property of a business helps client recognition, increases sales, stops others from ‘passing off’ and makes a business more competitive. “Customers, the community, staff and business colleagues connect with our name and the Angel logo. It is essential that we are in a strong position to deal with any imitators, the registration of our trademarks enables to do this” adds Samantha. Domestic Angels provides housework and home help services to the domestic market across Christchurch, Bournemouth and Poole. This makes their reputation of trust and solid values directly associated with the business name and logo invaluable.
All businesses can easily take an intellectual property health check for free via the Intellectual Property Office website. 5 minutes of relatively simple questions will produce a confidential report of suggested action points which will not only protect your business but also increase its value.
To find out more about Domestic Angels please visit our website at www.domestic-angels.com
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