Thursday, 16 August 2012

The Synergy of Success – Business and Sport Sponsorship at Bournemouth Rugby Club

The 1st XV team has been promoted to National League 2 South which includes clubs from Launceston in the West Country to Southend in the East. Home games have traditionally attracted gates of a couple of hundred loyal supporters but as we neared the end of last season and promotion became a reality, attendance grew dramatically. Along with the success has come increased media attention by the Bournemouth Echo and Radio Solent in particular, others are joining the bandwagon. In addition to these ‘highlight’ fixtures, we have 3 other active senior teams, a Colt section and the Youth and Mini. The business bottom line is that between 700 and 1,000 people walk past the same adverts on the side of the 1st team pitch every week and in most cases twice per week for the whole season which is great advertising. There are plenty of children in amongst these crowds who exert buying pressure on parents and a large number of the parents are business owners and decision makers as well as being homeowners. You could target this audience using one of the following opportunities:
Your Company Pitch Side Board, 3m x 1m in place during the period 1 July 2012 – 1 May 2013 – £900. This includes:
Production of your pitch side board which is standard in size but designed in co-operation with yourself to reflect your business and targeted message
You will have an advertisement in each 1st XV home game programme (15 next season)
You will have a logo link on the Club website
Two season tickets to all BRFC home games (15 next season)
Two free tickets to two nominated pre-match lunches, to meet Club members and other sponsors
Sponsor a Match – £800
High class buffet for 10 people
£100 bar tab
Free entrance and programs to the match for 10 people
Logo link on the Club website
Mention in the pre-match write-up (which appears on page 3 of the match program), the scoreboard and announcements prior and during the game
Be part of the winning season at Bournemouth Rugby Club. To reserve your sponsorship opportunity call Sam Acton on 07985281120 or email