Wednesday, 17 February 2016

How I'm turning my award-winning business into a franchise

A HOME business started by an award-winning Bournemouth woman is to become a franchise.

Samantha Acton set up domestic cleaning service Domestic Angels in 2002, when she was at home with a baby after being made redundant.

It now has around 20 staff and 138 clients, and provides around 1,000 hours of services a month.

Samantha became prominent in Dorset’s business world, winning the prize for Home Based Business at the Dorset Venus Awards in 2013 and chairing Southbourne On Sea Business Association.

She said: “As the founder of the company, I did exactly what new franchisees might be doing – setting up a business around my family, working from home and putting in the hours to suit me and my changing needs as my family grew.

“The franchise will allow others to grow their own business without the pain of establishing a brand or comprehensive processes required to run an effective business in the 21st century.”

The company offers services from regular housework to intensive spring cleans, as well as an element of home help for elderly clients needing more support.

Samantha has worked with advisers including Richard Holden, head of franchising at the Lloyds Banking Group; Dormen business mentor Martin Spooner; and Kim Rawson, a high performance mentor and company chairman.

Samantha said: “Our vision is to make Domestic Angels the number one regional franchise for domestic cleaning. We have worked really hard to create an incredibly attractive and affordable franchise package which we are confident will have significant appeal to potential business owners.”

She anticipates that potential franchisees at the launch stage could be in areas surrounding the Bournemouth-Poole conurbation, including Purbeck, Wimborne or the New Forest.

“We are looking for potential franchisees whose work ethic, vision and values match those of Domestic Angels – values that are based on family, community, trust and professionalism,” she said.

Get in touch
Anyone interested in learning more about becoming a franchisee and exploring the business and earnings potential, opportunities and support available is asked to contact Samantha Acton at Domestic Angels