“This is not just about cleaning, this is about people and their homes, it always has been,” says founder Samantha Acton. “When you go into people’s private homes it’s a very personal service and our Angels are frequently viewed as a special branch of our clients’ families. We’ve been in business ten years now and we are going through the circle of life events with some of our longest-standing clients – for instance we’ve just had wedding dress samples delivered to us for one client!”
Domestic Angels provides a range of services from weekly cleaning to spring cleans, ironing, heating simple meals, even shopping for essentials. All its Angels are referenced, insured and CRB-checked.
“We like to get to know our clients and their community. Our Angels often know clients’ families, their neighbours, personal care workers, even regular delivery people. We become an important part of their lives and for some our Angel might be the one person they can rely on seeing every day. It also means family can visit their loved ones and just enjoy the visit rather than feeling obliged to do chores.”
The caring ethos at Domestic Angels has been in place since it started in Southbourne in 2002 and its steady, organic growth is continuing into its second decade. “I never wanted to stand still and stagnate, but there’s no point in diversifying for the sake of it,” says Samantha. “I take a very flexible approach to business, we’re here to help people, so we’ve grown very naturally – we seem to evolve into doing new things.”
“I love this business. It’s dynamic, diverse and loads of fun. I’m a great believer in what goes around comes around and if there’s an opportunity to be kind or help someone then why wouldn’t you?”
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